ahrapport.com

Alex Herbert-Rapport is a graphic designer based in Brooklyn, New York and Providence, Rhode Island. His practice spans branding, exhibition design, motion graphics, and publications. He has collaborated with internationally recognized groups, including the Guggenheim, Amant, and With Projects. Alex is passionate about reading, writing, and languages. In his spare time, he enjoys studying Japanese and watching tennis. Alex holds a BA in history from Brown University (2015) and an MFA in graphic design from the Maryland Institute College of Art (2023).

Testimonials—as penned by clients and friends... “Alex takes in the world, filters it, and then articulates its essential qualities through a vision that is at once savvy and uncanny.” “Alex is a meticulous selector of aesthetics words.” “He brings wit and diligence to every project.” “He is the aesthete.” “Alex’s work as graphic designer is nothing short of exceptional.”

PDF portfolio available upon request.

Read more... The LG×Guggenheim visual identity is based on a grid system, inspired by the LG and Guggenheim logos as well as elements of the iconic Frank Lloyd Wright building at 1071 Fifth Avenue. A modular system allows for text to be placed at any of the matrix’s nine points. Motion is driven by “on-and-off” patterns, in an allusion to the behaviors of technology.

Project team: Jiminie Ha, Janice Lee, Han Gao, Milo Bonacci, LaSean Marie Patton.

Read more... The LG×Guggenheim Art and Technology Initiative visual identity is based on a grid, inspired by the LG and Guggenheim logos as well as elements of the iconic Frank Lloyd Wright building at 1071 Fifth Avenue. A modular system allows for text to be placed at any of the matrix’s nine points. Motion is driven by “on-and-off” patterns, in an allusion to the behaviors of technology.

Project team: Jiminie Ha, Janice Lee, Han Gao, Milo Bonacci, LaSean Marie Patton.

Read more... Going Dark: The Contemporary Figure at the Edge of Visibility was an exhibition at the Guggenheim Museum by twenty-eight artists of Color whose works explore the idea of (in)visibility in society. I worked as an independent contractor with the Museum’s graphic design team to develop the identity. Inspired by the sky before sunrise and after sunset, we chose a royal blue as our primary color. In motion, black frames envelop the canvas to reveal graphics in the inverse.

Project team: Jiminie Ha, Janice Lee, Milo Bonacci, LaSean Marie Patton, Fahad Al Hunaif.

Read more... The design for Under The Oculus: A Celebration of Visionaries was inspired by the recognizable circular forms of the Guggenheim and the oculus crowning its rotunda. These rounded motifs—and an ever-changing color palette—reflect the event's global scope as the Guggenheim International Gala. The mixture of blues used throughout the 2024 printed collateral references the hues of the evening sky, capturing the ambiance of the event’s twilight setting.

Project team: Jiminie Ha, Janice Lee, Ariel Aicher, Alexandra Knapp, Beau Banks.

© 2024 With Projects.

Read more... Poème is a boutique specializing in global luxury housewares, blending artisanal craftsmanship with contemporary sophistication. The visual identity uses Canela, a typeface that evokes feelings of timeless luxury and understated refinement. Beneath the primary wordmark, a dynamic element displays each store's latitudinal and longitudinal coordinates—reinforcing the brand’s emphasis on provenance.

The palette features a rich terracotta and vibrant turquoise, chosen for their symbolic and emotional resonance: terracotta represents warmth, earthiness, and craftsmanship, while turquoise conveys sophistication, freshness, and an international sensibility. Photographic direction is clean and contemporary; refined compositions celebrate the artistry behind each product.

Read more... Poème is a boutique specializing in global luxury housewares, blending artisanal craftsmanship with contemporary sophistication. The visual identity uses Canela, a typeface that evokes feelings of timeless luxury and understated refinement. Beneath the primary wordmark, a dynamic element displays each store's latitudinal and longitudinal coordinates—reinforcing the brand’s emphasis on provenance.

The color palette features a rich terracotta and vibrant turquoise, chosen for their symbolic and emotional resonance: terracotta represents warmth, earthiness, and craftsmanship, while turquoise conveys freshness and an international sensibility. Photographic direction is clean and contemporary; refined compositions celebrate the artistry behind each product.

Read more... The identity for Studio Landlord embraces the utilitarian aesthetic of Arial, a font synonymous with landlord and lessee documentation. The visual direction is sparse and bold, evoking the straightforward nature of official paperwork, while fostering a modern, minimalist appeal. Text is accented with highlights in vibrant colors, referencing the annotations and emphasis often seen in written communications.

Read more... The identity for Studio Landlord embraces the utilitarian aesthetic of Arial, a font synonymous with landlord and lessee documents. The visual direction is sparse and bold, evoking the straightforward nature of official paperwork, while fostering a modern, minimalist appeal. Text is accented with highlights in vibrant colors, referencing the annotations and emphasis often seen in written communications.